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E-commerce tips: Consumer psychology and the e-commerce checkout

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If you run an e-commerce site but aren’t seeing conversions happening at the rate you’d like, you need to take a look at the infographic below from Vouchercloud. Using data from an array of consumer psychology studies, they’ve taken a look at the reasons why a potential customer might leave an e-commerce site; why customers abandon their carts; the effect of site design on the likelihood a customer will purchase something from a website; and lots more besides.

Take a look: Some of the information might surprise you!

Consumer Psychology and ECommerce Checkouts Infographic