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Content Marketing for Dummies – Downloadable Now for Free

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Wiley, the popular publisher of technology how-to books, is providing a free download of their content marketing strategy guide. Usually sold for $16.99, visitors can download it for a limited time.

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy. This book covers creating a content marketing strategy, identifying the content that will keep customers coming back, creating that content, distributing it online, and measuring the results. With hands-on, step-by-step guidance, the book offers tips, case studies, and worksheets to ensure success.

Online content marketing positions businesses for lasting customer interaction; Content Marketing For Dummies gives them the tools to create a program that works.

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