How to create a Facebook Business Page
August 14, 2015 8:33 am
The advent of the Internet has increased the number of places where businesses can be marketed, and the rise of social media has allowed companies to build a type of direct marketing presence that has never existed before. It’s important that a company maintains a social media presence, and the best place to start in building one is to create a Facebook business page. These are pages that Facebook allows companies to create in order to market directly to customers. They’re easy to configure, and they provide one of the best ways to tell your customers about recent developments, great deals and other opportunities that may interest them. With a little bit of direction, a Facebook business page can be a cost-effective and quick way to stay in touch with the people who keep your business going.
Signing up on Facebook
The very first step to getting your social media presence going is to sign up for an account on Facebook. All you have to do is visit the registration page and fill in the requested information. Some basic personal information will be solicited, and then a confirmation request will be sent to the account that you used for registration.
To be clear, this is the first step only for establishing a basic Facebook account. You will still need to follow the next step in order to create your business page.
Register a Facebook Page for Business
Facebook has a specific link that it uses for the creation of pages that are for personal use. When you visit that page, the first that will appear is a prompt asking your about the nature of the page that you plan to operate. There are a number of options that will be displayed, but for your purposes you may go ahead and click on the tile that says “Local business or place.”
Once you have selected that option, you will be asked a few questions about your business. This is very general information, such as the name of the business and its physical address. You will also be asked to categorize your business. Be careful about your selection, as it is critical to how your page will be displayed in the future.
You will then proceed to a page that requests more detailed information about your company. You should keep the “About” section brief. Two to three sentences regarding the nature of your business and its products or services will suffice. You should also have the domain name for your company’s website ready to be entered, as this is a key step in directing visitors who might be interested in your business toward more information about it.
At this point, the absolute barebones of a business page is in place. You may be asked if you wish to “Like” your page. It’s actually a good idea to hold onto this until you have some followers and friends. That will allow it to appear as a timeline story for those folks at a later date when you do “Like” your own business.
It’s also a good idea at this stage to explore the “Settings” options and configure permissions for additional users of your business page. The settings section allows you to edit existing content, update operating hours and determine how notifications will be handled. It also allows you to add additional users in specific roles, and this ultimately allows them a certain level of access to the page in order to field customer inquiries or make modifications.
Advice for posting on Facebook
Posting on social media is ultimately a form of permission-based marketing, and that means that you should make an effort to not be a nuisance to customers. At the same time, you do need to maintain a steady posting schedule in order to see that your feed is filled with interesting items. The key question then becomes: “What type of content should you create?”
A successful social media campaign should include posts and links that interest your customers and followers. However, it is wise to maintain a specific public face for your business. This means avoiding controversial topics, which tend to toward anything that you wouldn’t discuss politely with a stranger.
You Facebook presence will include an events page, and this is an excellent starting point if your business is hosting or participating in anything. If you’re having a grand opening, make sure to announce it. If your business will have people on-hand at a trade show, let your followers know that they can meet those representatives in person.
You can also post the usual types of things that people put on Facebook. This includes things like videos, small text postings and memes, the small captioned photos that are often popular on the Internet. You can also share popular postings from other Facebook users that you follow.
Special offers are always good posting fodder. Not only will people following your posts like to hear about them, but if the offers are really good, they’ll want to share it with others. Generating shares is one of the best signs that your social media marketing efforts are working.
It’s easy to create a Facebook business page, and it is elemental to any marketing effort. Your business page is a solid way to let customers know that you care about the things that they care about. You can also use it as a way to bypass more expensive marketing methods and speak directly to your followers. Properly used, Facebook is a simple and straightforward way for your company to take its message to the customer.
Main image: Philip Wilson