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Why businesses choose local web hosting

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It’s official: business prefer to host their websites locally! Host Advise is an online comparison service that has released a recent survey regarding web hosting services. Host Advise has determined the profitability of Web hosting companies by taking the number of each company’s total number of hosted sites and dividing that number by the total hosted sites of the industry over the same time-period. One of the survey findings was that only 20.7 percent of the revenues generated by the top 10 hosting companies comprise the website hosting market. The data also shows that when choosing a web host, the majority of small business owners worldwide prefer local web hosting.

Related: Infographic: The local nature of global web hosting

When it comes to choosing a webhost there are a number of factors that make local hosting attractive to business owners. Local hosting companies can provide a personal touch when it comes to customer service. One phone call connects the small business owner to a person instead of an automated phone tree. Using one hosting company that manages and resolves all website administration and technical problems saves the small business time. Many of these hosting companies provide round the clock customer support 365 days a year through telephone, email and/or online chat support to resolve any Web hosting issues. Small business owners are able to meet with the Web hosting company personnel in person. The owners are able to establish a professional business relationship with the Web hosting company.

Web hosting with a local hosting provider also offers speed and performance advantages for small businesses. Website owners should know that a locally hosted website loads approximately three times faster than hosting the website with an international Web hosting company, because the site visitors are physically closer to the website data center. Customers save time because they are able to load the website at a faster pace in their browsers. This makes it easier for prospective buyers to find what they are looking for more efficiently. Satisfied customers will return to the website more frequently. Search engines such as Google often use geographic location of site as a ranking factor.

Small business owners should keep other considerations in mind while learning how to choose a Web host. These include enough bandwidth to a handle a large volume of visitors to the website, number of email accounts that are allowed to be created by the locally hosted company, the enhancement of customer reliability and website security. Small business owners need to know how to choose a Web host according to the best features and services needed by the business instead of by the lowest price.

Related: Different types of web hosting explained

Of course, some businesses have international audiences, so that hosting with a local provider does not offer the same kind of advantages for small businesses. For instance, since the audience is international, there is no one location that will server webpages more quickly for all site visitors. In this case, content deliver networks (CDN) are often employed such that copies of the website and it’s images and scripts can be served from physical locations close to the current visitors. For example, visitors from the US would be served from a US-based data center, while visitors from Europe would be served from a data center some where in Europe. In this way, even internationally targeted websites can benefit from the advantages of local web hosting.

Main image: Nicolas Raymond